Jennifer Activities for childminders, Childminding best practice, Diversity Topics, Themes

25 Childminding topics to explore in Spring

Spring topics for childminders. Baby animals.

One good way of using topics to plan your work is to plan topics that help reflect the changing of the seasons. Are you looking for some good topics to explore with children in Spring? Here are some ideas:

Well-loved themes:

  1. Baby animals.
  2. Spring life cycles.
  3. Easter
  4. Spring

Some slightly different ideas:

Spring themes for childminders. Spring flowers, primroses
  1. Gardening. Spring is a fantastic time to plant seeds and explore gardening with children.
  2. Frogs. World Frog Day is on the 20th of March
  3. Trees.
  4. Weather. Spring is a time of very changeable weather so is a good time to explore a weather themed topic with children
  5. Mini-beasts.
  6. Spring flowers.
  7. How about some nursery rhymes that tie in nicely with a Spring topic, like ‘5 Speckled Frogs’ ‘Mary had a little lamb,’ ‘Little Bo Peep’ or ‘5 Little Ducks.’
  8. Watch me grow. As children watch other things like baby animals or flowers growing they may also become interested in how they grow.
  9. Bees. World Bee Day is on the 20th of May
  10. On the Farm.
  11. Birds.
Diversity ideas for childminders, St David's day

Diversity themes to explore in Spring

  1. St David’s Day 1st of March
  2. May Day
  3. St Partick’s Day 17th of March
  4. Holi
  5. Mother’s Day
  6. St George’s Day. The patron saint of England has a special day on the 23rd of April

Some more unusual (but fun) themes to explore in Spring

  1. Washing. Spring cleaning anyone? Children can have lots of fun with soapy bubbles washing toys and themselves! A good topic to help enforce good hygiene practices in your children.
  2. Earth Day
  3. World Laughter Day (3rd May)
  4. Turtles. World Turtle Day on the 23rd of May

Written 08/05/2023

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Childminding Best Practice Club

The Childminding Best Practice Club is unique. Designed by childminders for childminders it provides monthly support in the form of emailed toolkit packs. 

Every month members receive a themed toolkit straight to their email inbox. This is an easy and convenient way to develop your childminding or plan new ideas or activities without having to spend lots of time searching the internet for CPD or planning ideas. Every Club toolkit contains a wealth of ideas, activities and exclusive resources, all designed especially to support you with your childminding adventure.

Find out more about the childminding best practice club

Good (and terrible) ways to use themes

When planning your curriculum it is important to think about how you are going to introduce children to new ideas and experiences. Using themes or topics is one good way to help you do this.

Read more

10 Easy Vegetables, Fruits and Herbs for Childminders to grow with Children

Growing edible produce with children is a fantastic way to help them learn about all sorts of things, from life cycles to how food is grown, to healthy eating.

Read more
Jennifer Business Room, Business tips for childminders, Childminding best practice, Childminding humour, Communication with parents

Contracts and policies for childminders – a quiz!

Time and time again I hear about childminders who are having problems with parents over one issue or another. While some of these issues are unfortunately unavoidable, others can be prevented by having a robust contract supported by strong policies. Here are some scenarios that could be avoided by clear communication and robust paperwork. What would you do in each case?

Scenario One:

You have had a family on your books for around 10 months without any issues. Then one day your 14 year old son gets a bad headache and does not feel quite well enough to go to school. He can stay upstairs in his bedroom, so you decide to remain open that day. However the mother of one of your childminding parents hears about this and decides to keep their child at home all week as they say they are worried about their child catching a bug. The parent then refuses to pay for the entire week that she does not bring her child in for. Your contract states that you do not charge parents if you or any of your family are ill.

Do you?

  1. Tell the parent you completely understand their worries and pay back all their fees for the entire week.
  2. Resentfully pay the day’s fees back and complain about it on social media making sure everyone knows who the parent is.
  3. Realise your contracts are not robust enough so pay the money back for the day your son was ill at home and change your contracts to say that when a child is off for any reason normal charges apply.

Scenario Two:

You are a new childminder. A family visits and you like them so when they ask to start in three weeks you are delighted and agree. In the intervening three weeks you have other enquiries and sign on two more children but have to turn others away as your places are full. The day comes that the first family is due to start but they do not show up. You ring them to see what is happening and they tell you that they have changed their minds and that a relative is going to look after the child instead. You did not take a deposit or get the parents to sign a contract, intending to do it on their first day.

Do you?

  1. Offer to give them two weeks free if they start today.
  2. Have a massive argument with the parent about it. On the doorstep. With the neighbours listening.
  3. Chalk it up to experience and readvertise the place, making sure in future that you get families to pay a deposit and sign a contract to secure their place.

Scenario Three:

You have been childminding for two years without any major problems. Part of your ethos is lots of trips out to places to give the children lots of experiences outside the setting. You use contracts and gets parents to sign permission slips. You sign on a new family for a full time place, and they seem to sign everything happily with no fuss. You then check the permission slips before putting them in the new child’s file and see that they have not given permission to take the child in the car. You ask the family about this, and they are adamant that they do not want their child going anywhere in the car.

Do you?

  1. Tell all the other families that you can no longer offer any outings that are not within walking distance.
  2. Continue taking all the children on outings using the car but tell the child not to tell their parents, it is your little secret.
  3. Talk to the parents calmly and professionally and if they insist they do not want their child going in the car regretfully decide that you have to give notice under your settling in period conditions. Then alter your permission slips.

Scenario Four:

You have robust policies for charging when a parent is late to collect their child. These work well and parents are only ever late for genuine reasons as they know there will be an additional charge to pay. You are good at sticking to your policies, so everyone knows what to expect. Then one of the parents gets a new job. They start to arrive with their child up to fifteen minutes before their contracted start time and expect to be able to drop the child off. You do not have a policy covering early drop offs.

Do you?

  1. Let the children in early each time but do not charge the parents so end up feeling used and resentful.
  2. Open the door when they arrive and hand them your dog with its lead with strict instructions to walk it until their contracted start time.
  3. Change your policies to include charges for early drops offs.

Scenario Five:

You are an experienced childminder with plenty of children on your books.  You meet with a new family who need a place at the last minute. They do not bring the child with them to the initial meeting saying that they are unwell. You talk to them about your setting and what you can offer and ask them if they have any needs for the child. They say no. You gets them to fill in all the required paperwork and then set a date for the child to start the following week. When the child starts it very quickly becomes apparent that they have needs that always require one to one support.

Do you?

  1. Continue to struggle on, trying to support the child on your own until everyone is tired and stressed and other families start to notice their child isn’t getting the care they need and start to leave.
  2. Stick the child in a playpen all day while you work with the other children.
  3. Refer to your contracts and give the family notice on the basis that they have knowingly and wilfully concealed important information about their child’s needs from you.

Scenario Six:

You have been childminding for years and think you have seen it all. You take on a new family, get them to complete all the necessary paperwork and then set a date for the child to start. On the child’s first day the mum drops the child off and you could swear that they are moving in. They come supplied with several large bags, including a large bin bag full of what looks suspiciously like washing. A baby in the other room starts to cry so you shove all the bags under the stairs so you can have a look when the children are all settled.

When the children are settled you get to look at what is in all the bags. You discover the bin bag is full of dirty washing. You also find a dog lead in another smaller bag along with a short shopping list. You thinks it is odd, but the children are waiting for their morning snack, so you forget about it.

At pick up time the new parent arrives to collect up their child. You pass all the bags across and talk about the child’s day and all the fun they have had. However the parent does not look very happy at all. You ask what is wrong and the parents then berates you for not doing the washing, walking the dog and picking up the shopping!

Do you?

  1. Apologise and then the next day do your best to comply with all the parent’s requests, meaning that you have no time to spend with the children as you are too busy doing washing, shopping and dog walking.
  2. Shout, “you must be having a laugh!” and throw the bags out into the street so that the bin bag splits open and dirty pants start blowing down the street.
  3. Realise that no matter how long you have been in this job there is always something that will surprise you. Explain to the parent that you are a childminder not a skivvy. Sigh when they scream obscenities at you then decide life is just too short and give the parent immediate notice as backed up by your contracts.

How did you do?

Mostly a: Parent’s must love you. You are a complete walkover! You may think you are trying to do your best for everyone but this is not always a good thing because at some point you will either realise you cannot cope with everything you have promised to do or will end up feeling more and more resentful and unhappy. Do not be afraid to set boundaries using your contracts and policies to back you up. Then stick to them.

Mostly b: You are a complete nightmare! You bend the rules to breaking point, ignore any safeguarding protocols and love causing as much drama as possible. Try setting up some robust contracts and policies instead before someone gets hurt or you end up in court.

Mostly c: Well done. No one gets it right all of the time, but you use sensible ways of resolving problems and recognise the importance of having robust contracts and policies in place.

Written 10/04/2023

You may also like these helpful resources:

Contracts, Policies and Forms pack

Having a clear and robust contract and policies is vital to the smooth running of any childminding business and can help prevent unwanted situations and misunderstandings between parent(s)/guardian(s) and childminders.

The ‘Contracts, Policies and Forms pack’ contains a full contract, complemented and reinforced by specially written policies. Also included are lots of useful forms for you to use in your business as well as information about the sort of paperwork you will need.

There is no need to buy repeated contracts. You can print the contracts in this pack as many times as you need.

Get Contracts, policies and forms pack

Partnership with Parents Pack

This is an essential tool to help you build and develop your partnership with parents. From help advertising and attracting new families, through to daily communication and letter templates to send to help deal with tricky situations in a professional manner, this pack has everything you need.

get partnership with parents pack

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About Kids To Go

Kids To Go was established in 2008. Products include the Ultimate Childminding Checklist, best practice resources promoting diversity, safety and childminding in the great outdoors (Forest Childcare). It is the home of the Childminding Best Practice Club and the free weekly Childminding Best Practice newsletters.

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Jennifer Activities for childminders, Childminding best practice

10 Easy Vegetables, Fruits and Herbs for Childminders to grow with Children

Written 01/04/2023

garden centres sell lots of vegetables that you can grow with childminding children

Growing edible produce with children is a fantastic way to help them learn about all sorts of things, from life cycles to how food is grown, to healthy eating.

Spring is a good time to start thinking about which things you might want to have go at growing with your children. We grow a variety of vegetables, fruits and herbs with the childminding children every year – all with varying degrees of success. (All of the things I mention here have been grown in a coastal area of northern England where it quite exposed and rains A LOT! I have chosen plants that should do well anywhere, but you may need to experiment a little to find plants that will thrive where you live.)

I never use any pesticides of any sort – I don’t want to risk such nasty chemicals around children, and they are utterly terrible for nature. Therefore all of our produce is shared with the wildlife in our garden – whether they have been invited to or not! Don’t worry too much if you only manage to grow small amounts of wonky veg. The main thing is having a go, having fun and helping the children learn a bit about growing food.

Vegetables

Childminding child helping 'chit' potatoes. Childminding Best Practice poster resource in background.

1.Potatoes. These have to be some of the easiest vegetables to grow as they are not fussy about where they grow. We have grown potatoes in special potato bags, half filled compost bags and even buckets! You can experiment with ‘rooty’ shop bought potatoes but ones that you buy from garden centres are a little better as they are treated to prevent rot, etc. You can usually buy a large bag of these for less than £5 which also makes them very economical.

2. Carrots. We have never had amazing success at growing beautiful large carrots, but we have always managed to grow something. I like to get special seed mixes of multicoloured carrots as the children are always amazed when they pull up orange, yellow, white and purple carrots! Carrots are a bit funny about being handled so I would avoid ready grown seedlings if you are planting with toddlers – they are just too easy to damage! Instead let the children sprinkle seeds on compost in a tub. You can then thin out the seedlings later if you want to. (Especially if you have children like mine that ‘sprinkle’ (aka dump!) all their seeds in one corner leaving the rest of the soil completely bare!) Tip: leave a good couple of inches between the top of the soil and the top of your container. This helps prevent your carrots getting ‘carrot fly’, a kind of pest that will only fly at certain heights meaning leaving a gap hides your carrots from them – weird but true!

3. Peas are fairly easy to grow and come in lots of different varieties. You can buy seedlings or seeds from a garden centre. You can even grow peas using whole dried peas bought from the dried food aisle of the supermarket. (Something I discovered during lockdown when you were not allowed to go out to the garden centre.) Although these do not tend to be as sweet as other varieties this is an excellent way to grow peas on a budget! If you have lots of hungry slugs and snails in your garden wait until your pea plants are a little larger before planting them outside to give them a fighting chance. Peas need plenty of watering to grow nice fat pods, but the children will love picking and eating the sweet raw peas. (Very few of ours actually make inside as they get eaten as soon as they are picked!)

4. Cabbage. If you want to explore the life cycle of the butterfly in a natural ‘free range’ way I recommend planting cabbages! We have grown endless amounts of caterpillars and butterflies this way! However if you fancy your chances at actually being able to eat some of your cabbages I recommend trying the following. These methods are not completely fool (caterpillar) proof but at least you will stand a fighting chance!

  1. Cover your cabbages with very fine butterfly netting (ask at your garden centre or look on-line.) Make sure the netting does not touch the cabbages as butterflies can be very sneaky about laying caterpillar eggs through the netting. Believe me I know. My husband built as a special ‘cabbage cage’ one year which mostly kept the caterpillars off, but I still found chrysalises inside it at the end of the year!
  2. Plant your cabbages really early in the season before butterflies are thinking about waking up.
  3. Employ eagle eyed children to spot the tiny eggs and/or baby caterpillars. These can then be removed and placed on a sacrificial cabbage. (This is the least effective method as you must do it every day.)

Fruit

5. Tomatoes. Living in a northerly exposed sort of place without a greenhouse, tomatoes have been a bit hit or miss for us. However we have had some success by experimenting with different varieties. If like us you do not have somewhere suitable outside you ask at your garden centre, as they should be able to recommend smaller varieties, some of which can be grown on a large windowsill inside. You can also experiment with growing tomato plants by putting a slice from a shop bought tomato onto some compost, covering slightly and keeping watered. You may be surprised how many plants you can grow using this method.

6. Strawberries. These are another relatively bomb proof crop to grow with children. I have never managed to grow plants from seed and this is very fiddly with children involved. Instead buy a selection of different strawberry varieties and let the children plant them in tubs or containers. They are robust plants so will withstand a bit of rough toddler handling. Some of your plants may grow long stems with baby plants on the end. If you want the ‘mother plant’ to have more strawberries you can cut these off, but I tend to shove a couple into soil each year, (leave the stem attached until they are established,) as this is a good way of getting free plants! Talk to the children about how the flowers will turn into strawberries. You can cover your plants with mesh to help prevent birds eating them, but you may have to race other critters such as slugs and snails to your bounty. Get the children in the habit of checking under the leaves to find ripe strawberries every day.

Herbs

7. Rosemary. This is a really good herb to grown with small children as they are robust and happily withstand a bit of toddler handling. They also thrive on a bit of neglect, preferring poor soil. I have a large one growing in a container made from old car tires and smaller ones which grew from cuttings off the original plant.

8. Mint. This is another herb which is usually easy to grow. It comes in lots of different varieties and I have quite a few as they smell so nice when you brush up against them. Look for varieties like peppermint, spearmint, apple-mint, chocolate mint and others. When the leaves grow you can show the children how to pick them and put them in hot water to make mint teas. DO NOT plant directly into soil in your garden unless you want it to take over, keep contained in a pot instead.

Windowsill plants

9. Cress. This is often grown with young children as it grows so quickly, meaning that impatient little ones do not have long to wait until they can see the fruits of their labours. You can plant directly onto a thick sheet of kitchen roll as long as you remember to keep it well watered or make things like decorated cress heads made out of empty eggshells.

10. Salad leaves. You can find seed mixes of salad leaves in lots of garden centres. These can be planted in trays on a sunny windowsill and should provide a good selection of leaves that children can pick to eat with their lunch. Look for cut and come again varieties which will provide a continual supply of leaves.

Whatever you decide to have a go at growing, whether it be potatoes, strawberries or just lots and lots of hungry mini-beasts, have fun!

If you enjoyed this please comment below and share with your friends!

If you liked this you might also like:

Forest Childcare Association

The Forest Childcare Association is a best practice initiative for childcare providers who want to demonstrate their commitment to taking small children outdoors on a regular basis. By making a commitment to regular outdoor outings you can make a discernible difference to your children AND your business. When you join you will receive a Forest Childcare Starter Pack containing training information as well as business tools, a certificate to display and 50 Crafts and Activities to get you started.

More about the Forest Childcare Association

Britain doesn’t have a lot of really nasty poisonous plants, but as childminders there are a few you should be able to recognise. Some plants can make you very ill if you eat them or give you a nasty skin rash if you touch them. Do you know which ones they are?

Do you have a poison garden?

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Jennifer Childminding humour

Top 10 funniest things parents say to childminders

Last updated 21/03/2023

Just to make you smile. All REAL things parents have said to real childminders! 

A kids to go themed cartoon of a ill child

1. I had a parent adamant that their child (who had a sky high temperature yet was violently shivering) wasn’t poorly. Apparently he was just ‘transitioning into winter’.

 

2. One parent asked if I could reduce my fees (I charge £3.50 per hour) as they were having an extension built and it was costing them thousands.

  

shoes and hats. Part of a childminder's dressing up kit.

3. When I was working at day care I had a dad almost take the wrong baby home!!  When I said, “that’s not yours, mind, he’s over here,” he said, “oh they all look the same at this age don’t they.”

4. I once had a parent drop their children off with a suitcase for Dad to pick up on collection. I assumed it held outfits for the children’s dance classes, they had straight from my house. Turned out it contained Dad’s clothes as Mum had thrown him out!

5. I was once asked to wear the mum’s breast milk stained t-shirt that she wore in bed in case the 10month old baby needed settling!

6. I had a child I cared for come in excited holding her birthday invitations in hand and said, “I am going to hand these out at school today.”. My reply was, “oh that’s nice. Where are you having your birthday party and when?” Child’s reply was, “here silly as I am here on my birthday.” Me looking very confused said, “Can I have one of those invitations please?”

I opened one envelope and pulled out the invitation and it read that this child’s birthday was at mine after school the following week and all children had to meet me at school gates. This child had 40 invites written in her mother’s handwriting!!! I had to explain to the child in a delicate way that this could not happen and her mother had not even asked. What a situation to be put in!!!!

7. “Can you breastfeed my baby!”

8. I once had a parent drop children off and ask to use the loo. When she came out she said, “I’ve used some of your deodorant cuz I forgot mine and I’ve had a squirt of your perfume. Hope it’s OK.” These were in the closed airing cupboard in the bathroom!

9. A new dad once said to me, “make sure you take good care of her, I’ve only got one.” He obviously wouldn’t be so fussed if he had a couple???

10. I once had a parent who left a set of keys in the changing bag… I informed the parents and got the reply: that’s for you to walk the dog after little one’s nap and replace water/food if needed.

And my all time favourite ever parent quote:

Do you charge while the baby is sleeping?

 

childminding humour baby laughing

What is the funniest thing a parent has ever said to you? Put it in the comments and give other childminders a giggle!

Childminding Best Practice Newsletter

Sign up for the free Childminding Best Practice Newsletter via the link below and I will send you best practice ideas, childminding news, EYFS tips, outstanding ideas, stories from other childminders, arts and crafts project templates, new products, and links.

Free childminding best practice newsletters

About Kids To Go

Kids To Go was established in 2008. Products include the Ultimate Childminding Checklist, best practice resources promoting diversity, safety and childminding in the great outdoors (Forest Childcare). It is the home of the Childminding Best Practice Club and the free weekly Childminding Best Practice newsletters.

kIDS TO GO

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Jennifer Activities for childminders, Childminding best practice, Forest Childcare

5 Nature-Related International Days To Mark With Kids

By Guest Blogger, Elizabeth Borley.

Written 23/02/2023

There are so many benefits to outdoor outings for carers of young children – both for you as a childminder and for the children you care for.

And there’s a lot to be said for familiarity of the same woodland walk.

But if you’re looking for new ideas to expand what you talk about when you’re outdoors, then maybe linking your childcare activities to the many international global awareness days will help you approach outings with fresh eyes.

Here are 5 nature-related international observances that are easy to incorporate into your childminding practice.

1. World Wildlife Day

When: 3 March

World Wildlife Day is an opportunity to be thankful for the diversity we find in nature. It creates a talking point for how we live with and interact with nature, and how we use the natural resources around us.

What to do

Who lives here?

Go for a nature walk. Spot minibeasts and find the habitats they live in. Talk about the different bird species you can see and hear.

Make posters of your favourite animals and talk about how important it is to look after the nature around us.

This is quite a well-known and popular event, so you might find local groups doing something like a litter pick that you can join in with (or why not organise your own?).

2. International Day of Forests

When: 21 March

International Day of Forests is the perfect moment to take the children in your care out to the woods! It’s a day that emphasises sustainable forestry and the management of woodlands as being crucial to well-being – something that Forest Childcare Association members won’t need convincing about.

What to do

Take a tree identification guide printable out on a walk and see what species you can find in your local woodland.

Make bark rubbings. Try to find the largest leaf. Talk about the trees that lose their leaves and the ones that keep them during the winter.

Look for evidence of things that live in and use the forests, like animal footprints and droppings, nests and minibeast homes. Talk about how we use the forest for walks and exploring.

3. World Water Day

When: 22 March

World Water Day is really close to International Day of Forests, so it might not make sense to mark them both in the same week with the children you childmind. You can always do an activity related to a global awareness day at some point in the same month if you can’t manage to tie it in with the exact day.

This event focuses attention on fresh water (so not oceans). It’s about raising awareness of the need for sustainable management of water resources.

What to do

Make a rain gauge from a bottle and put it outside. How much water can you collect while the children are with you?

Invite the children to make their own flavoured water to drink: add raspberries, cucumber, mint or orange slices to a glass of water.

Visit a reservoir or put your wellies on and splash in a stream! Talk about what lives in the water and how water is used.

4. World Migratory Bird Day

When: 13 May and 14 October

World Migratory Bird Day is marked twice in a year, so if you miss the opportunity to do something related in May, you can catch up in October! Different birds migrate to different places at different times of the year, so there are two moments annually for focused activities.

It’s a day to raise awareness of the need to conserve the habitats of migratory birds and the threats facing them.

What to do

Go bird watching! Find a hide at your local nature reserve and break out the binoculars. Look at library books that are a guide to the different species of birds and see which ones you can spot.

If you can’t get to a nature reserve, you can lie in the garden or in a park and look at birds flying overhead.

Draw pictures of birds, look at their flight paths on a map and talk about where they migrate to and why they go. How many countries do they cross?

5. World Soil Day

When: 5 December

Need something to do during December? How about marking World Soil Day?

Soil is essential for so many things: growing food for humans, sustaining plant life, as a habitat for worms and minibeasts and much more. The day is all about raising awareness of the nutrients in soil and how poor soil management strips out what is naturally occurring, leading to nutrient loss and lower quality food for us all.

What to do

The obvious thing to do today is go and play in the mud! Make mud pies and sculptures, splash in muddy puddles, dig holes and get dirty!

For a cleaner alternative, plant some seeds. Broad beans and onion seeds are good for this time of year, or look for quick growing hardy salad leaves like lamb’s lettuce. Alternatively, just ditch the soil and go for a classic runner bean in a jam jar or some cress!

You could also visit a local farm and talk about how they use the soil for growing crops.

Make it your own

You don’t have to mark an awareness day on the actual day. If it’s easier for you and the children you mind, find an alternative moment to do some of these activities, or create your own.

There are awareness days every month, so if you would like some new ideas for activities to do with your children that get them outdoors, take some inspiration from the international events calendars on the UN and UNESCO websites.

About the author

Elizabeth Borley is a member of the Forest Childcare Association and administrator at The Practical Forest School, a Sussex-based provider of afterschool clubs and in-school forest school activities.

Forest Childcare Association

The Forest Childcare Association is a best practice initiative for childcare providers who want to demonstrate their commitment to taking small children outdoors on a regular basis. By making a commitment to regular outdoor outings you can make a discernible difference to your children AND your business. When you join you will receive a Forest Childcare Starter Pack containing training information as well as business tools, a certificate to display and 50 Crafts and Activities to get you started.

Join the forest childcare association

Sign up for the free Kids To Go Newsletter for Childminders and we will send you best practice ideas, childminding news, EYFS tips, outstanding ideas, stories from other childminders, arts and crafts project templates, new products, and links.

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Jennifer Business tips for childminders, Childminding humour, Marketing

How NOT to receive a “Thanks for Being A Great Babysitter” Mug this year

Last updated 12/02/2023

A post on Facebook broke my heart the other day from a childminder who had been given a mug for Christmas that said “Thanks for being a great babysitter”. Upset, insulted, underappreciated, and angry don’t begin to describe the range of emotional responses from other childminders. Of course the parents didn’t intend it as an insult. But it would be really hard not to take it that way. How can you make sure you aren’t the next victim of a ‘thanks for being a great babysitter’ mug?

Get paid in advance

Babysitters are paid when you get home tipsy after a night out. This allows you to round their pay up (or down) depending on how generous you are feeling at that point in the night. In most cases this is a terrible business model for a childminding business. Ultimately it gives parents the power to decide how much they can afford to pay you this week/month based on how much money they have left.

In my opinion, childminders should insist on being paid in advance, ideally one month in advance. This is how most nurseries are paid; why should childminders do things differently? If you offer flexible hours, why not charge a flat rate upfront, and then offer refunds or charge a surplus at the end of the month? This allows you to be flexible but doesn’t leave you entirely at the mercy of parents. Put yourself in charge of the money.

Get a contract in place

A written contract signed by both parties keeps things formal right from the very start and sets the professional tone of your relationship with the parents. You are not offering “casual care” like a babysitter. A contract shows that you offer a regular service for a set number of agreed hours.

If you allow parents to use your service too flexibly, to sometimes use you and sometimes use the grandparents or the church summer club, in other words if they can come and go as they choose then they hold all the power in the relationship. Set up with a proper, written contract from the very start. Parents should feel you are doing them a favour if you occasionally allow them to break their contracted hours with prior mutual agreement. A written contract shifts the power to you, rather than giving it all to the parent.

Offer “Exceptional Educational Programmes” in your living room

No, I’m not kidding. At their own homes with their own parents, small children ‘play with blocks’. At your setting they are ‘engaged in mathematical play’. Parents and babysitters let their children ‘paint’. You offer ‘messy play’ as a ‘structured activity’. Yes, of course it’s the same thing. But your attitude towards it, and what you call it in front of the parents alters the parents’ perception of the activity and their perception of you as a caregiver.

A few well-placed educational posters will transform your living room into a ‘highly stimulating learning environment’. Throw in some themes and make sure the parents know what you have planned. This week we are exploring ‘stranger danger’ with the children, or learning some Polish as part of our ‘diversity awareness programme’.

“Blocks are part of our educational programme”.

Practice saying this a few times in front of the mirror so you can say it to parents with a straight face!

Show off your knowledge of child development

When new children start at your setting, wow the parents by making some starting point assessments on them within the first few months of them starting. Dazzle parents by casually dropping some of the characteristics of effective learning terminology into your conversation!

Be an authority figure

Many childminders were parents first, and not only that, they were most likely parents who were good at it, and who enjoyed it. You certainly don’t go into childminding if you were one of those parents who spent the first year tiptoeing around your baby in case you broke it, or second guessing every disciplinary decision you made for your toddler! You were probably one of those parents who had most of it under control and took a lot of it in your stride. Otherwise you were probably unlikely to choose a career that means looking after other people’s children as well as your own!

Whether you were a parent first before you became a childminder or not, most likely you have more experience than many parents in dealing with children. You have probably potty trained a child before, whereas they haven’t. Whatever the issue, you have probably seen it, done it and had the t-shirt vomited on before!

Share your knowledge about healthy eating, exercise, first aid, food allergies, special educational needs. Often you have that little extra experience than they do to reassure parents that everything is normal, or have that little extra knowledge about ‘the system’ to point them in the right direction of the speech and language support in your area for example. The more that you act like an authority figure, the more this role will come naturally to you. Ultimately parents are often happy to take advice from their childminder, but nobody takes parenting advice from a babysitter!

Publicise your successes

Don’t be modest. Make sure that parents are aware of all the great things you do because their children won’t tell them anything you want them to! When the parents come to collect the child it is hugely important not just to tell the parents what the child ate and how he slept and what his nappies were like… it is also a brief but crucial opportunity to show the parents all the great things you are doing with their child. Put up photos where parents will see them. Some childminders use daily diaries. Newsletters are a great way of spreading your success stories. Babysitters don’t write newsletters.

Treat parents as if they are valued customers of your business

Babysitters don’t ask for feedback on their service. They don’t evaluate and reflect on ways to improve the service they offer or ‘treat parents as partners’. They don’t send home questionnaires about ways to improve their service or offer parents a chance to help plan for their children’s time. They definitely don’t have a plan in place for their continual professional development. Good childminders do all this stuff, because we are childcare professionals.

“Subtly” remind parents you are a childcare professional at all opportunities

“During today’s fire drill we ….”

Enough said.

Parents and babysitters definitely do not do fire drills!

Don’t become a victim of a bad mug. Always remember the childminder’s daily mantra (to be chanted on the school run): I am not JUST A BABYSITTER. I am an Ofsted-registered childcare professional, paediatric first-aid certified, DBS checked, potty-training certified, heathy-snack provider, licensed double-buggy driving CHILDMINDER.

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Jennifer Business tips for childminders, Communication with parents

10 Mistakes Childminders make on Parent Questionnaires

Last updated 15/02/2023

Sending out parent questionnaires is something that many childminders do. They are a great way to prove in writing that you are ‘communicating with parents’ and seeking their views about ways to improve your service.

But have you asked yourself WHY you are sending them? What is their purpose? What are you trying to achieve from the paperwork you are sending home and parents are spending their evenings diligently filling in?

Many childminders are making these mistakes on their parent questionnaires. Are you?

Asking “yes” or “no” questions 

Questions on parent questionnaires need to be open-ended, otherwise you are unlikely to gather any useful information from the parent. If you send home a list of statements asking the parent to circle yes/no or true/false then a yes or no answer is all the information you will find out. How are yes/no answers meaningful?

For example, suppose you ask a parent:

  • Are you happy with the quality of food I provide? Yes/No
  • Do you feel that I am helping your child to be ready for school? Yes/No

Then you force them to circle either a yes or a no. What have you learned from those answers? Nothing helpful at all.

Here are open-ended versions of the same questions:

  • How satisfied are you with the quality of the food and snacks I provide? Is there any way I could improve this?
  • Is there anything more you wish I would do here to help to prepare your child for school

You will learn a lot more from asking open ended questions than you would ever learn from closed ones.

Doing parent questionnaires for the Ofsted inspectorchildminding paperwork

Only use parent questionnaires if you really plan to use them to improve your business. While they are a great way to prove in writing that you are communicating with parents, please keep in mind that they take up not only a lot of parents’ time, but your time too. If you are just doing them to stick them in a file to show Ofsted then you are completely wasting everybody’s time. The Ofsted inspector doesn’t care that you have stacks of paperwork – they care about how you are gathering the views of others and acting on suggestions for improvement.

Not reading what the parents have written

I heard of a childminder who was marked down at an inspection because she couldn’t read the questionnaire a parent had completed in front of the inspector. The childminder couldn’t make out the parent’s handwriting and thought it was unfair. But seriously?  What is the point of asking the parent to fill it out if you can’t read what they say and don’t care enough about their answer to bother asking them to clarify? 

Asking questions you don’t care about the answers to

For every question you write on your parent questionnaire, ask yourself: what am I going to DO with the answer I receive? If the answer is ‘NOTHING’ then don’t ask the question. Only ask questions that you care about the answers to. Only ask questions that matter and those with potential solutions.

Making questionnaires too long

Parents are busy. Really busy. Just like you. They do not have time to fill in pages and pages of pointless forms for their childminder. Parents will feel that they are doing you a favour by filling in your questionnaire. They are doing something to help you. So you should treat their time and effort with respect by not taking up too much of it, by taking a genuine interest in their answers, by responding positively to any criticism you receive and by not expecting them to write too much or too often.

Sending questionnaires home too frequently

For exactly the same reasons as above, as well as making them too long, don’t send them home too frequently. If you want parents to fill in your forms properly, then about once a year is really the maximum frequency you can expect meaningful responses from busy parents.

Taking suggestions for improvements poorly

In business one of the BEST things that people can do is to complain to you about something. If one person complains directly to you, it is an opportunity for you to fix a problem that is probably affecting other people too. Sometimes it can be hard getting negative feedback. Try to remember that honest, negative feedback given directly to you is better than parents spreading rumours and complaining behind your back.

Filing them away without acting on anything

If parents take the time to fill in your questionnaire, it is important not just to read them but to have in place a procedure to act on the changes they suggest. Perhaps you have a self-evaluation document you can use? How will you hold yourself accountable for making the change?

Not feeding back to parents about changes you have made as a result of their suggestions

Make sure you have a method in place to show that you are acting on any problems, changes or things that need improvement that your questionnaires raise – one idea is to have a ‘You asked, We did’ board for example. If parents take the time to comment and suggest improvements they will be flattered that you listened and changed something as a result of something they suggested. This will make the parents feel happy and is a very professional way to treat people!

Not asking for the children’s opinions as well

 The last thing that many childminders do with parent questionnaires is to have a small section on them to gather the children’s opinions as well. I think the best way to do this is to ask the parents to speak to their children and to write what they say. Think very carefully about the types of questions you want answers to from the children. Like the parents there is no point in asking the question if you have no intention of using the answers they have provided to make useful changes.  

In conclusion

Used properly, parent questionnaires can be a great way to show that you are communicating with parents and acting on suggestions for improvements given by others. Remember to treat everyone’s time and effort with respect by not taking up too much of it, by taking a genuine interest in parents’ answers, by responding positively to any criticism you receive and by not overusing questionnaires.

Partnership with Parents Pack

The Kids To Go ‘Partnership with Parents’ Pack includes tools to help you to improve how you communicate with parents including sample open ended parent and child questionnaires you can use for your setting. The pack also includes how to extend learning at home, working in partnership in difficult situations, your transition programme, marketing your services and sample late payment and contract termination letters. 

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Kids To Go was established in 2008. Products include the Ultimate Childminding Checklist, and best practice resources promoting diversity, safety and childminding in the great outdoors (Forest Childcare).

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Jennifer Business tips for childminders, Childminding humour, Quitting childminding

How to burn out at childminding…. in 10 easy steps

Last updated 12/02/2023

I tried nearly all of these when I first started childminding. So now I want to share. If you want to burn out at childminding… really fast…. follow these ten easy steps:

1. Save all your housework and shopping for the weekends and evenings

All childminders should buy really expensive home corner play sets for their childminding settings but should never be seen to do actual, real housework around their houses while the children are present. Children should never be given real chores to do – they are paying customers, not servants! Children learn nothing from being asked to empty a washing machine and count out clothes pegs. They should certainly never be asked to help with shopping. Parents don’t send their children to childminders so they can be given chores like real children in actual homes. You need to do all housework and shopping in your own time.

2. Children always come first

It is really important that if small children want to speak to you that you drop everything you are doing and respond instantly to their request. If you are chatting to an adult friend or engaged in a task, and a small child tugs on your skirt or interrupts you, it is important that you attend straight away to the child’s needs. Never make a child wait or he will think his needs are less important than yours.

3. Assume you will be able to do everything you did before you started childminding

Everyone knows that childminding isn’t like going out to work at a real job, so there should be no reason why you couldn’t do everything you did before you started childminding. And to exactly the same high standards. You should be able to keep up all the housework, do the shopping, look after your neighbour, continue to be a volunteer school governor, and take your own children to every single club and class you used to take them to. The childminded children will just sort of tag along and join in or watch. It’ll be easy.

4. Do lots and lots and lots of paperwork

childminding paperwork isn't really measured by length

When Ofsted come to visit you they bring a tape measure and a set of weighing scales. The Ofsted inspector will weigh your learning journeys and compare them to Ofsted standard learning journey weights which are outlined in their Inspection Guide. Policies are usually measured on length, by the metre – the longer your policies document, the better. Paperwork is great for parents too. The more bits of paper you get them to sign when they start in your setting, the happier they will feel about your ability to look after their child. So make sure you spend your evenings doing lots and lots of paperwork if you want to really impress both parents and the Ofsted inspector.

5. At the weekends, keep childminding your own kids and never ask for a break

All childminders love all children. All the time. It’s a fact. Childminders are all warm and fuzzy and cuddly types of people who want to be around children ALL the time.  If you don’t feel this way about children, then you should never let anybody find out because they will think you must be a bad childminder. At weekends you should never ask your partner to look after your own children for a while so you can have some ‘alone time’ or some time with other adults. If you ask for a break your partner will think you are weak, a bad parent for not wanting family time, will suspect you are failing at childminding and will tell you to go and get a real job.

6. Never sit and read a book while the childminded children are around

It is well known that if children see adults reading a book they will think that reading is bad. Never, ever let a childminded child catch you sitting down with a cup of tea reading a magazine or a book. Parents and other childminders will also think you are being lazy if you take breaks during the day.

7. Never let parents think you don’t know what you are doing

Most people who become childminders have a four-year teaching degree, a PhD in child development and child psychology and have taken a night course in police crowd control tactics. Many childminders (or at least those of us who want to get the best Ofsted grades) spend their weekends doing open university training on early brain development, plus politics and economics so that we can better understand how to ‘narrow the attainment gap’ in the children we look after. With all of this training, people rightly expect us to know everything about raising children, so it is important that if you have had less training or less experience than this yourself that you don’t let parents find out or they won’t send their children to you.

8. Set impossibly high expectations for yourself

Before you even open your doors on your childminding setting it is important that you have weekly plans in place for the next 5 years for your practice. As well as memorising all the Ofsted manuals, you should read through every Facebook forum and all of the back issues of the Childminding Best Practice Newsletters. Every morning when you brush your teeth you should look in the mirror and say “I am like Mary Poppins: practically perfect in every way”. This will give you the right mindset to face every day.

9. Never ask for help. People will think you are weak and don’t know what you are doing.

Never admit that you are struggling. Ever. Nobody will ever have faced the problem that you are having before and be able to offer you advice or support. Every child is different, every problem is so unique that nobody in the history of mankind will ever have faced a childcare challenge similar to the one you are struggling with. Nobody can help you so it is best to keep your problems to yourself. Only weak people ask for advice anyway.

10. Never make mistakes of any kind

I saw a great bumper sticker once. It said: “If at first you don’t succeed, hang gliding is not for you.” Childminding is like this. There is no room for error. If you do something wrong around a child, it’s pretty much game over for that child. If you ever get discipline wrong, speak to a child in the wrong tone of voice, or (horror) lose your temper and shout at one, you will mess that child up forever.  Instead of doing school-readiness activities, you might just as well do prison-readiness activities. Remember that if that child turns out badly, it will probably be because of that one mistake you made when you childminded them. So just don’t screw up. Ever.

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Kids To Go was established in 2008. Products include the Ultimate Childminding Checklist, and observation and assessment and best practice resources promoting diversity, safety and childminding in the great outdoors (Forest Childcare).

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Jennifer Childminding best practice, Childminding Inspection Tips, Inspection

Communication, Language and Curriculum according to Ofsted- a childminder’s perspective.

Observations from the North-West Ofsted Big Conversation January 2023.

Introduction:

This blog was originally going to cover the whole Ofsted Big Conversation event. However, after trying to fit in all the information and re-writing it several times I have decided, to provide you with concise and useful information, this particular blog will just cover Ofsted’s main focus at the event – Communication and Language.

On the 28th January 2023, along with around 700 other attendees I took part the Northwest Ofsted Big Conversation. The main theme from the Ofsted section centred around communication and language.

Amanda Spielman, Head of Ofsted, was the first Ofsted member to speak, followed by Ofsted colleagues from the Northwest Region, Kirsty Godfry, Head of the Curriculum Unit who spoke about communication and language curriculum requirements, and Rachel Flesher, a Senior Ofsted Inspector who spoke about how Ofsted look at communication and Language during inspections.

Amanda spoke about the importance of rebalancing the curriculum to give greater weight to communication and language. She emphasised, that as far as Ofsted are concerned, spoken language and communication is the most vital area in Early Years. I can see where Ofsted are coming from given the impact of the pandemic lockdowns seen on children’s speech and language abilities, however I think it is very important to judge your children’s skills and needs yourself as not every child has been affected in the same way. I also think it is a mistake to forget about the holistic needs of the child. I have worked with children with communication difficulties, but this does not mean that the other two prime areas of learning, personal, social and emotional development and physical development, were not equally as important to their development. I am glad that the Early Years Alliance have been challenging this with Ofsted and the Department of Education.

The Curriculum for Communication and Language

After Amanda’s speech, Kirsty Godfry, spoke about the curriculum for communication and language. These are the main points:

  • The curriculum for communication and language underpins all areas of learning. This is now re-iterated in the EYFS: ‘The development of children’s spoken language underpins all seven areas of learning and development.’ Statutory Framework for Early Years Foundation Stage, Page 8.

(While this is true, I would personally also argue that all three prime areas perform this function and if you neglect one area you will find children struggling in the others.)

  • Your communication and language curriculum MUST be based on the education programme laid out in the EYFS. (The section under the Communication and Language title on page 8 of the EYFS in case you are wondering. You can find links to the EYFS and other important documents on my Official Documents Links page here:
Official Documents Links Page
  • Leave the teaching of formal reading and writing until reception. There is no need to be teaching phonics to the children. I would agree with this. The way phonics is taught can be complicated and can differ from school to school so unless you have specific training that matches the school your children will move onto and work closely with the support and blessing of the school I would leave formal reading and writing alone.
  • It is important to give children words so that they can express their thoughts and feelings.
  • Activities are not enough. This is the second time I have heard this new Ofsted mantra. Kirsty explained it by giving an example of a group of children playing at a beautifully resourced mud kitchen. She argued that a child without appropriate speech and language skills will be less keen to get involved and will therefore not learn as much as the other children. I do not necessarily agree with this. I had a little one with severe communication difficulties who would happily get stuck into any activity with their peers because their personal skills were strong, this in turn meant that I could support them with their language development as they were engaged and happy. Again, I personally feel, it comes back to a combination of all the prime areas. However this is the position that Ofsted are currently taking so be aware of it.
  • The difference between curriculum and pedagogy. (For anyone who has not heard this term before, pedagogy refers to how you teach something.) Curriculum is what you teach. Pedagogy is how you teach it. Your curriculum must come first. Put simply, decide what you want to teach and then how you are going to do it.

How Ofsted look at communication and language in inspections

  • Ofsted have laid out how they inspect in the Early Years Inspection Handbook. (You can find a copy here:)

Early years inspection handbook for Ofsted-registered provision – GOV.UK (www.gov.uk)

  • Ofsted will look at what it is like to be a child in your setting.
  • They will talk about how you decide what your children need to learn, what you do to help them learn it and how you know it has worked. (In other words, intent, implementation and impact!) This will probably form part of your learning walk. (Or learning ‘sit’ for childminders as Rachel referred to it.)
  • Your inspector will be observing how you use things like storytelling, role play, conversation and sensitive questioning to support the children’s language development.

Your Inspector will also be interested in finding out:

  • How all the children benefit from your curriculum.
  • What topics or themes do you use, what vocabulary you want the children to learn, is it age appropriate and how will you share this with their parents?
  • How do you encourage children to use new vocabulary and how do stories, rhymes and songs link into what you want the children to learn?
  • What are you doing to help any children who have fallen behind catch up?
  • Are you giving the children enough time to speak and practice new vocabulary and language structures?
  • Are you giving children enough exposure to new language as well as repeating new vocabulary so they can learn it.
  • Are children demonstrating that they have remembered vocabulary by using it in their free play?

You may find the Kids To Go Guided Self-Evaluation Pack helpful to help you think about these sorts of questions. You can buy it on its own or save yourself £6.50 by buying it with the Ultimate Childminding Checklist as part of the special Inspection Pack:

Get the Inspection Pack and save £6.50

I hope you find this information useful. What do you think? Did you attend too? Do you agree with my points, or have you got another point of view? Let me know in the comments below.

Although I have included a lot of information here this is a very condensed version of what was discussed. As I mentioned in the introduction, far more information was shared during the event than is sensible for me to include in one blog. Therefore, please look out for further blogs about the event from me coming really soon.

The Big Conversation event has evolved since the Covid Pandemic and it is now possible to attend either in person or buy an on-line ticket. I opted to join in via the computer as living in West Cumbria means getting anywhere takes hours, not to mention factoring in things like childcare, transportation and accommodation costs, etc. I hope the organisers continue to provide this option as it really does make the event more accessible to different people. If you have always fancied taking part but find the travel part of the procedure too daunting then joining in on-line may be the way forward for you too.

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Jennifer Business tips for childminders, Marketing

10 Mistakes to Avoid on Childminding Directory Sites

Last updated 10/02/2023

Lots of councils and private companies offer websites where you can list details about your childminding business to help you to fill your childminding vacancies. Getting these listings right will help parents to find you and choose your service over the competition. Check your listings today, especially if you are struggling to fill childminding vacancies, to make sure you aren’t making any of the following mistakes:

Don’t hide your prices or parents will be suspicious.

Parents want to know at a glance if they can afford your service or if they should be looking elsewhere. A blank space next to ‘price’ looks suspicious and even writing ‘contact me for prices’ can make you appear to be hiding something. Ultimately, honesty saves you time from having to deal with calls from parents who can’t afford you.

EXPLAIN your prices, especially if you are a lot more expensive or a lot cheaper than other childminders.

Whether you offer ‘the cheapest childcare in Slough’ or are selling an ‘outstanding service to rival the best nursery in Cambridge’ you need to make it clear what parents are getting for the price you charge. If they scan down the list of childminding providers and your prices are higher than most other childminders in your area, then parents need to know at a glance what service you offer – meals, antisocial hours, Forest Childcare, flexibility etc. – that makes your setting worth paying so much extra for. Equally important – if you are offering the ‘cheapest after school club in your town’ parents will want reassurance you aren’t running your childminding business from the local bus shelter!

Update your listing frequently, especially if listings are ordered by the ‘last-updated’ field.

Many sites have a ‘vacancy information last updated’ field. If your listing includes this field then it is really important that you update your entry frequently. This is important for two reasons. Firstly because parents will feel that your entry looks more relevant if it is up to date. Secondly, and more importantly, on many sites the default listing order of all the entries is by the ‘last-updated’ field. Therefore to ensure that your entry appears near to the top of the listings you should update it frequently, even if you don’t actually change the information. Parents are more likely to contact you if you are top of the list.

Check that you can find yourself on the directory – otherwise it isn’t working properly and you should complain.

After you have created and updated the text on the directory website, make sure that you check it is working. By this I mean: can you actually find yourself using the website? To do this you need to pretend to be a parent. So, for example if you are trying to find yourself on your Council website, don’t type your name into the childminder search. Of course this search would bring you up.  But if you ask the website to find the closest childminder to your postcode you should expect it to bring your details up at the very top of the list. If it doesn’t do this, then you should complain to your council that their search facility doesn’t work and keep on complaining until they fix it!

List your phone number so parents can get a great first impression of you from your phone manner.

Parents want to be able to call you. They will say they are ringing to find out if you have any vacancies but really they are calling to hear what you sound like. Within the first few seconds of a phone call they will have formed any number of judgements about you based on your accent, the words you use, the noise in the background and even how you answer your phone.

There are a few points here to think about. Never answer your phone from an unknown number if you can’t speak to the person on the other end at that moment. Let your voicemail get it. If there is a baby howling in the background, if you are going to have to admit, ‘Sorry I can’t talk right now I’m driving,’ this will not make a good impression!  ‘Will you kids belt up I’m trying to hear this woman!’ will make a similarly poor impression. Let your voice mail get it. Call them back when you can sound professional. Answer calls from unknown numbers ‘hello this is Kay’.

List your email address and reply quickly to impress professional parents.

Many professional parents don’t want to take the time involved in making phone calls and would much prefer the convenience of a quick email message. For them, the key advantage of emailing is that they can email lots of childminders at once so if you have vacancies it is really important that you reply quickly. If you don’t have an email address listed you make it just that little bit more difficult for them to contact you. They are liable to contact everyone they can contact by email first before going to the trouble of ringing entries without an email address. It is completely free to create an email address on many sites like Hotmail or Gmail.

Always reply to emails about enquiries even if you are completely full at the moment and ask them if they would like to join your waiting list. You never know when your situation may change and you’ll be glad of some names to contact.

Avoid using really terrible email addresses and photographs that make parents think you would not be suitable to look after their children.

“lipstick-kisses@hotmail.com” might have been a fabulous joke when you set the account up when you were sixteen, but if I were a parent looking for a place to send my child, I might be put off contacting you if I saw that. Think carefully about the impression that your childminding email address gives to parents. “Littlelearning@yahoo.co.uk”  or “Kayslittlestars@hotmail.com” make parents go ‘yes please’. “Iboilchildren@hotmail.com” and “naughtynicola@yahoo.co.uk” and “utterly-frazzled-mum@gmail.com” should probably be rethought! Create a new account just for your childminding business and think professional!

On a similar note, many directory sites, especially those run by private companies, give you the opportunity to upload a photograph of yourself. If you are given this option, always upload a photo, otherwise it looks like you are hiding something. More importantly, think very carefully about the photo you are using. The photos that make me laugh the most are when people upload “sexy” glamour shots of themselves, dolled up in so much makeup they look like they belong in fashion magazines. Remember that you are “auditioning” for the role of substitute parent who will change nappies and do painting with small children – you are not posing for Cosmopolitan!

Avoid poor English and spelling mistakes.

If English is your second language or if you know your spelling and grammar are poor, get a friend or your council support worker to check the wording on your entry. Poor spelling and bad grammar can really make a bad first impression on parents.  Remember that parents have never met you and know nothing about you, so they will make their first judgement about you entirely from the entry on a website.

Make your entry stand out in the first two lines and think like a parent

Parents using childcare directory sites are faced by hundreds of similar-sounding directory entries. Especially if you live in an area where parents are spoiled for choice, you must think very carefully about how you will make your listing stand out from the other childminders and nurseries who are using the site. Imagine a parent scrolling through page after page of nearly identical-sounding entries for childminders. You need to grab their attention in the first two lines of your entry.

Think about what businesses call your ‘unique selling point’. What do you do at your setting that makes you special?  Why should a parent contact you instead of any of the other childminders on the list? Lead with what makes you special, rather than some boring waffle about “loving children” or (worse) some EYFS jargon that parents won’t understand.

Don’t rely only on your council listing.

Your council is one of the first places that parents looking for vacancies will go to check what is available, so, while it is important to make sure your entry is up to date and working properly, it is certainly not the only place with childcare listings on the internet. There are many private companies that offer a listing service. Increase the chances of parents finding you by getting listed in lots of places.

To summarise, think carefully about your listings on directory sites because they are an important way to help you fill your childminding vacancies. Fill in all the fields, sound professional, and focus on what makes your service unique. Most importantly, make sure that you can find yourself using the directory, otherwise however good your listing is, if you can’t find yourself, then parents won’t be able to either.

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About Kids To Go

Kids To Go was established in 2008. Products include the Ultimate Childminding Checklist, and best practice resources promoting diversity and childminding in the great outdoors (Forest Childcare.)

www.kidstogo.co.uk